Strategy for biomaterial companies navigating the gap between innovation and commercialization

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The $300M Wake-Up Call: Why BioMaterials Need a New Branding Playbook
The $300M Wake-Up Call: Why BioMaterials Need a New Branding Playbook

“However, as new material innovations increasingly focus on invisible virtue (sustainability) or parity (mimicking heritage products) rather than purely disruptive function, the foundational rules that guided Gore-Tex's rise may now prove incomplete for navigating the modern market…"

How I Help

  • Commercial credibility assessment

    Identify where public messaging has outpaced manufacturing maturity…before it costs you partnerships

  • Strategic positioning

    Build branding strategies that align with production reality and partner expectations

  • Partnership Navigation

    Map and prioritize B2B partnerships with realistic timelines and commercial frameworks

Explore Services

who i work with…

early stage companies

Preparing to commercialize novel materials and need strategic clarity on positioning and partnerships

growth stage companies

Navigating complex B2B relationships while scaling manufacturing and managing expectations

investors & accelerators

Supporting portfolio companies with strategic guidance across commercialization challenges

Let’s work together.